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Lyft logo12/29/2023 At the time, Eyler was running a company that sold large, fuzzy pink mustaches that attached to the front of a vehicle. The original Lyft logo was actually born out of a partnership between a friend of the company’s founders named Ethan Eyler. Throughout Lyft’s short but success-filled history, clever marketing and a unique approach to ridesharing have been instrumental in growing the Lyft brand, and to that end, the company’s recognizable logo has played a major role in their success. While Lyft has faced some regulatory challenges, they have managed to overcome these to become a company currently valued at $7.5 billion. All of these things created an experience different from the typical taxi experience and helped set Lyft apart from the competition.īy January 2017, Lyft announced that it would add 100 US cities to its list of cities served, bringing the total 300 US cities. Later, Lyft would introduce a color-changing dashboard indicator and a mustache shaped light that drivers put on the front of their vehicle in place of the fuzzy pink mustache. Passengers were also encouraged to sit in the front seat of the vehicle and fist-bump the driver when they got in. 80% of the money would go to the driver, and Lyft kept the remaining 20%.Īs part of their marketing, Lyft had drivers outfit the front of their vehicles with a fuzzy pink mustache. After the ride, the passengers would automatically have their Lyft account debited for the cost of the ride. The model for Lyft involved hiring drivers to use their own vehicles to transport passengers. By 2013, the company name was changed to Lyft and the focus shifted almost entirely to short-distance ride-sharing. In 2012, though, Zimmer and Green introduced Lyft as a service of Zimride that offered ridesharing for much shorter trips. At first, Zimride focused on ride-sharing for long-distance trips. The company that would eventually transition into Lyft – Zimride – was founded by Logan Green and John Zimmer in 2007. In this article, we’ll take a look at the origins of Lyft as well as the design and history of its unique logo. Thanks to clever marketing and an innovative approach, Lyft has seen massive amounts of growth in recent years, and the company is now nearing profitability. In 2016, Lyft saw revenues of $700 million and was well on its way to changing the way the world gets a ride. Though Uber may be seen as the king of ride-sharing, a second company was actually the first on the scene – Lyft. A look at the Lyft Logo and the History of the Company
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